How to Win at Generative Engine Optimization (GEO) “What if you could be cited by ChatGPT, Gemini or Perplexity – not just in search results but as part of their answer snippets? That’s where the future is going.” More than ever, the rules of search are changing. Traditional SEO is still important — but a new, powerful sibling is rising: Generative Engine Optimization (GEO) . This is optimization aimed at how content is surfaced (and cited) in AI answer engines, not just in l

SEO is never a “set it and forget it” strategy. Search engines constantly update their algorithms, competitors optimize their websites,...