How to Win at Generative Engine Optimization (GEO) “What if you could be cited by ChatGPT, Gemini or Perplexity – not just in search results but as part of their answer snippets? That’s where the future is going.” More than ever, the rules of search are changing. Traditional SEO is still important — but a new, powerful sibling is rising: Generative Engine Optimization (GEO) . This is optimization aimed at how content is surfaced (and cited) in AI answer engines, not just in l

In the world of SEO, staying ahead of Google’s evolving algorithms is a never-ending challenge. One principle that has consistently grown...